Motus9 is an executive coaching and business advisory firm based in Austin, TX, helping leaders and organizations accelerate growth and achieve lasting success.
We partner with Founders, CEOs, and Leadership Teams to deliver clarity, strategy, and accountability – at every stage of the business journey. From executive coaching and operational advising to preparing for funding or exit, we provide tailored, end-to-end support that drives measurable results.
Motus9 equips leaders to make bold, informed decisions – and backs them with the tools, insights, and structure to execute with confidence.
Started as Froiland consulting by our two co-founders, Nickie and Eric Froiland
Full client schedule. Time to grow!
Rebrand transformation into Motus9. Established Austin headquarters. created a structure for scaling. Onboarded Motus9 coaches. Motus9 app launch.
CEO, John Fraser was added to the team while bringing in two new services. Now we are scaling to impact 250 businesses and 250,000 people by 2027!
Motus9’s coaches and advisors are seasoned operators, former founders, and cross-industry leaders who have been in the trenches - scaling companies, navigating rapid growth, leading turnarounds, and building cultures that last.
Our team brings real-world experience, strategic insight, and a bias for action to every engagement. Whether you’re facing complexity at the top, breakdowns in the middle, or the need to unify your team around a clear direction, our people know what it takes – because they’ve been there too.
With 30+ years in executive leadership, John drives revenue growth and go-to-market success. A trusted advisor and C-level leader across all growth stages, he brings deep M&A expertise and a proven track record of delivering results when it matters most.
Nickie is a results-driven strategist with 20+ years of experience helping leaders uncover blind spots and take clear, actionable steps to achieve meaningful outcomes. Her work has consistently driven higher margins, exceeded revenue goals, and improved employee and customer retention.
As Chief Strategist, Eric brings a creative, solutions-focused mindset that helps clients and Motus9 move Further and Faster. He builds deep client relationships, immersing himself in their business to unlock potential and drive results.
Lynley’s passion is helping people get where they want to be. As Director of Operations and Impact, she thrives on the bigger picture. She has built long-lasting client relationships and pivoted in her career when needed. Her attention to detail, extensive research, thoroughness and motivation makes her an integral part of our team.
Motus - Latin for movement - captures our belief that progress is rooted in forward momentum
9 - Often seen as a sacred number, symbolizes completion and fulfillment.
To elevate businesses to achieve their desired impact by helping them see further and go faster.
To be the most impactful firm at helping 25,000 people and 250 businesses find fulfillment by 2027.
LET GO.
Love.
Expeditious.
Transparent.
Growth/Generous.
One/Original.
At Motus9, our values shape every conversation and drive every result. We lead with love – offering honest, constructive feedback that surfaces blind spots and tough truths while fiercely protecting our clients’ dignity. We’re expeditious in every interaction, bringing real value without delay so our clients feel momentum with every step. We believe in transparency, proactively sharing insights that accelerate progress—before the questions even come. Our work is grounded in generosity and growth—we go beyond the fine print to meet real needs with unwavering commitment. And we operate as one team, bringing our original lived experiences—not certifications—to deliver deeply customized guidance that meets leaders exactly where they are.
We help you move with intention, toward meaningful growth, lasting success, and full potential.
We are not consultants. We’re strategic accountability partners helping you reach growth you can plan for, measure, and achieve.
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