You’re better than that! How hard is it to beat your competition? Let’s assume your products or offerings are similar and can be considered apples to apples. Nobody is in business to provide bad service, and repeat business does not happen by being unresponsive. Your competition is doing something right but you can always do

[…]

Honest Position

Be Honest About Your Position in the Marketplace

Position in the marketplace

Be Honest About Your Position in the Marketplace

If you have a business, you need marketing. It doesn’t matter if you do all forms of marketing or rely solely on sales teams and excellent customer service to be your marketing. And, you MUST be honest in your marketing. I’m talking about being honest about where you are in the marketplace along with what you’re best at.